Pokémon GO is taking over the world.
On July 06, 2016 Niantic released its most advanced game “Pokémon Go”, an augmented-reality smartphone game that has players exploring the real world to collect Pokémon and items and to battle other players.
It’s proving wildly popular. Just how popular?
Well, it’s already bigger than Tinder.
According to data from SimilarWeb, “Pokémon Go” has already been installed on more Android smartphones in the US than the dating app Tinder, which is itself a runaway hit. As of July 8, the game was on 5.16% of all US Android phones – versus just over 2% for Tinder.
And that’s not all.
According to a different metric, “Pokémon Go” is set to shortly overtake the social network Twitter.
Daily active users measures what proportion of the smartphone population uses an app on any given day. And on Friday, just over 3% of US Android owners were using the game daily -against about 3.5% for Twitter – with Pokémon Go’s rate rising fast as new users continue to install the app.
More recent data is not available, but “Pokémon Go” may have already overtaken Twitter.
Here’s one last chart showing how “Pokémon Go” compares with other apps, again from SimilarWeb. Users are spending far more time in the app each day than some other popular apps, including WhatsApp, Instagram, Snapchatand Messenger.
Finally, here are a few other stats about the APK that’s been passed around:
– Traffic to APKMirror.com exploded since Pokémon GO’s release
– Went from just over 600,000 visits on July 5th to over 4 million visits on July 6
– This is because fans in other countries wanted to play Pokémon GO, but hasn’t been officially released
– Traffic mostly came from Organic Search Traffic
– Over the 28 day period from June 10th to July 7th, 19.6% of desktop search traffic came from the search term “Pokémon Go APK”
– 30.5 percent of all desktop search traffic over this time period came from searches with the term “Pokémon” in them
– Traffic to APKMirror has come from all over the world
– US only accounts for 10.8 percent of the site’s desktop traffic over the last 28 days
– Brazil is next with 8.2 percent over the same time period
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