Product Madness’ free-to-play mobile incubator to seek “exceptional new game concepts”
The London-based mobile publisher Product Madness has opened applications for a new incubator program that aims to find the next free-to-play hit.
The company, best known for popular games such as Heart of Vegas and Cashman Casino, has slots open for up to ten teams in the program’s initial year, and tells GamesIndustry.biz it wants the incubator to be “a game-changer in the industry.”
The program, called Madness Ventures, will provide funding in three stages: one for prototyping and testing, one for a full prototype, and then for full development and global release. Developers that take part will retain creative independence, as well as full ownership of their IP.
“We want to foster innovation not only internally but also externally because we believe that great ideas exist among talented game entrepreneurs,” vice president of business development and strategy Zvika Pakula told GamesIndustry.biz.
“This incubator platform
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The two console makers held the events forward of the Electronic Entertainment Expo (E3), which takes place on June sixteen-18 at the Los Angeles Convention Center.