The Impact of Generation Z on the Gaming Industry in the UK

How users interact with technological devices is constantly evolving. Depending on which generation they belong to, they will do so in one way or another.
Currently, minors belong to the so-called ‘ Generation Z ‘, users who have grown up in an environment where the Internet, social networks, and video games are permanently present in society. The age structure of game users has shifted from generation to generation, and Generation Z has become the main user group. Game users are gradually becoming younger.
According to the Pew Research Center, millennials were born between the 1980s and 1997, and Generation Z began in 1997. That means that Generation Z is in their early 20s at their oldest, putting them at an ideal age for being part of the gaming community – and it also means they’ve been around modern gaming tech since birth.
Video Games and Generation Z
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